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MEDIA ADVERTISING TERMINOLOGIES-Part 2

Dear Friends, Now let us understand some of the media keynotes or terminologies used in media plans for running a...
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Blog

MEDIA ADVERTISING TERMINOLOGIES-Part 1

Dear Friends, I would like to give below some of the media terminologies used in our day to day advertising...
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Blog

CHARACTERISTICS OF MULTIMEDIA

Media is a vehicle carrying an Advertisement Message or News or Entertainment/Infotainment information to the consumer. (Multiple Mediums makes Media...
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